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However, that same research found that being actively involved with the site — messaging people, liking posts, and reminiscing about old times — was “linked to improvements in well-being.” One problem here is that simply “interacting” with Facebook is a crude way to categorize behavior, and every tool that increases engagement potential does so in a way that makes people unhappy.

The new facial recognition notification tool, for example, could be used to harass or bully people.

The only people you can be sure pay are those with a green background around their profile. A profile highlighted in green is someone who has signed up for the platinum package.

Anyone who is attempting to qualify for the 6-month guarantee has to sign up for this plan.

It’s like that old thought experiment: if someone uploads a photo of you to Facebook but doesn’t tag you in it, does it show up in engagement metrics? From Facebook’s point of view, this sort of behavioral nudge makes sense.